Augmented driving.

The last year has shown us how new technologies are moving forward in the global industry. What was considered as being the future is coming true, and forerunners are enjoying a deserved satisfaction. There is a lot to say about every technology that actually works and are ready for everyday use. Here, I will focus on a very interesting one : augmented reality in the automotive industry.

World premiere of the Mercedes-Benz F 015 Luxury in Motion at the CES, Las Vegas 2015 Weltpremiere des Mercedes-Benz F 015 Luxury in Motion auf der CES, Las Vegas 2015

World premiere of the Mercedes-Benz F 015 Luxury in Motion at the CES 2015, Las Vegas.

To begin with, you probably already heard about the different prototypes automotive constructors are working on (also known as “Concept cars”). We recently had the occasion to see the Infinity Q80 Inspiration during the “Mondial de l’Automobile 2014” (Motor Show) taking place in Paris. This car has a bunch of innovations favoring low energy consumption, while being powerful and very luxurious. Even more recently, Mercedes-Benz presented its concept car, the F 015 Luxury in motion during the CES 2015. The F 015 Luxury in motion owns the revolutionary innovation that is the autonomous driving (already presented throught the “2025 Mercedes-Benz Truck“).

So what exactly is “Augmented Driving“? Well, it understands several functions and features that change the way to drive, making it easier, less binding and safer. The innovation that is most likely to be materialized and sold is the connected windshield. As the name suggests, a connected windshield will allows the driver to see the most important information on its direct view during his ride. Indeed, the puConnected windshield Jaguar Land Roverrpose of this innovation is to divert the least the driver sight, as the speed, light indicators and GPS will appear directly on the windshield. But I feel a couple of questions come to your mind : isn’t it more dangerous to have information on the windshield? Doesn’t it will distract the driver? Well, I feel like it is more secure to have alerts in my sight than on the dashboard. It reduces the diversion of my look and I can keep my eye on the road. Plus, the connected windshield will prevent danger, and inform me about potential risks (e.g. Car moving back, unwise pedestrian), so I definitly believe it will diminishes number of accidents.

To illustrate this innovation, let’s talk a bit about the Jaguar Land Rover 360 Virtual Urban Widescreen. As you saw if you followed the link, it uses a transparent display mounted on the entire windshield surface and additional displays on every pillar of the roof. A nice feature, in addition of risk notifications, is the “Follow Me” ghost car navigation, which may look like a video game and makes the use of GPS quite entertaining. I may also mention the presence of cameras located outside the auto body and are used to provide “missing” images with nested screens in the interior of the vehicle side pillars.

In another vein, we can evoke the connected motorbike helmet, such as the LiveMap Helmet that include an Augmented Reality navigation system, or the Skully AR-1 that also include an AR navigation system and a voice recognizer.

Stay tuned.